The Coverage Brief

3x coverage assumes you win a third of what you carry.

Ebsta × Pavilion reported a 19% new-logo win rate in its 2025 benchmark. The comparison below is an illustration, not a prediction for your team.

Source: Ebsta × Pavilion 2025 GTM Benchmarks

Run it forward

The figures below start from a twenty-rep example using that 19% new-logo benchmark as an input. It may not match your mix, deal values or win rate. Change any input to test your own assumptions.

€
€
%
x
Deals a rep must win each quarter
Open deals that requires, at your win rate
Coverage actually required to hit the number
Win rate that “3x covered” silently assumes 33.3%
Where the coverage you carry lands you

What that does to a manager’s week

In this example, one front-line manager covers 8.5 reps. At 19.7 open deals each, that is a 168-deal book to inspect. Change the span above to match your team.

open deals in one manager’s book
a week, at the minutes a deal you set above
4 hrs
illustrative coaching allowance, not a measured benchmark

Two minutes per deal produces the review time above. At the example win rate, 81% of those deals would not be won; the calculation cannot tell you which ones. The manager still needs evidence to prioritise a 168-deal book.

Managers compress those books into one number, and a revenue leader takes that number upward. Coverage alone does not explain which deals support the call. A weekly inspection needs to test the evidence beneath it.

What is measured, and what is derived

Only the 19% new-logo rate is sourced from an external benchmark. The other starting inputs are editable examples, and the outputs below are arithmetic on those inputs.

One rounding note, so the numbers reconcile if you check them by hand. Deal counts are carried unrounded between lines, so a manager's book may differ by one or two from multiplying the displayed figures yourself.

What CommitControl changes

Every figure is derived from your own data and carries the model version and score date it was produced under. The AI layer explains the maths in plain language. It never produces a number and it never overrides one. Salesforce access is read-only. Nothing writes back, and your reps do not change how they work.

The ask

Your coverage, against your own win rate.

The 30-minute walkthrough uses demo data to show a first forecast review. Bring your own win rate if you want to test the coverage assumption, but no pipeline export or Salesforce connection is required.

Book a walkthrough Run the numbers yourself

Source. The 19% new-logo win rate comes from the Ebsta × Pavilion 2025 GTM Benchmarks. Rep count, quota, deal value, manager span, and review time are illustrative defaults. Coverage ratios, book size and hours recompute against your inputs.

Brian, Founder, CommitControl. CommitControl is a product of ZeusGlobal Nexus Limited, a private company limited by shares registered in Ireland (company no. 820109).

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